In this blog, we covered how to find your why and the importance of knowing the reason behind your goals.

If you’ve not read it yet, dig in! It’s important to know this before you word your goal.

Now, I know you’re maybe thinking a goal is a goal, right? If I want to lose 10lbs, that’s my goal!

Easy peasy.

Only problem is, it’s not that straightforward. The importance of wording your goal that has meaning TO YOU is crucial. 

What makes a powerful goal?

Once you’ve worked out your why, it’s time to word that goal. Sure, it needs to be a SMART goal (Specific, Measurable, Attractive (or Attainable), Realisitic and Time-specific), but I believe those factors sit BEHIND the wording of your goal.

To make a goal truly powerful to you, it has to speak to you.

For example, when I was launching my business, I had tangible steps and timelines around the things I needed to achieve, but the wording of my goal captured my full vision.

My goal went from simply:

‘I want to launch my own business’,


‘My business allows me to live a life I love and helps others do the same’.

Powerful wording

This wording made it so much more powerful for me. It captures why I want to run my own business (to have a life I love, which to me includes freedom, flexibility, creativity and helping others) while supporting other people to do the same.

On the days that felt like a slog in the lead-up to launching my own business (and there were many), I kept this goal in front of mind so I was always reflecting on my reasons for pushing forward.

It has a clear destination, a reason and it’s emotive, which makes it more powerful to me. Adding a date can make it even more powerful and clear.

Let’s take another example. This one is from the blog about finding your why.

‘I want to lose 10lbs’,


‘I am fit and healthy and making memories with my children that will last a lifetime’.

If you can write goals in the present tense – as though they are already happening – all the better. This tells your mind it’s true and so it shall be. You can even add a date to the front of your goal if you feel inspired to do so.

For example:

‘It’s 1 June. I am fit, healthy and making memories with my children that will last a lifetime’.


In order to make your goals more powerful, they should be:

  • SMART goals.
  • Encompass your why.
  • Be written in the present tense – i.e. ‘I am’ vs ‘I will’.
  • Emotive and inspiring to you.

Over to you

I encourage you to take a look at your goals. Are they motivating? Could they be more powerful and emotive?

Let me know what you’ve come up with in the comments below.

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